Share your Ideas in SEO

Keyword research is one of the most awaited topic of discussions on this blog. Tons of techniques, articles & tools are already available to help you zero in on the keywords that would bring high rankings for your website on search engines. Now, we are not going to talk about all that crap stuff today because that is really not something that a person with little or no SEO knowledge can understand anyways. So we will just stick to our motto of “It can’t be explained simpler than that“.

• Let’s take the example of an online perfume store. The owner just started his business and the first thing he will do is set up a website. Then he starts wondering how can he get natural traffic from search engines? (Natural here means traffic for which you are not paying a dime). The answer is obvious – by getting his website to rank higher on search engines for the relevant terms that are most searched or most popular. But the catch here is – the more popular the term is, the more competition he will have! Finding the popularity of the search terms is very simple. I always use the Google Keyword Tool to find out an estimated search volume of terms over last month.

For e.g., the keyword “perfume” was searched for a whopping 16.5 million times in the last month. And at the same time there are ~ 50 million search results for the same. So if our website owner targets the keyword “perfume”, he will be competing with as many websites for that coveted ranking. Now that doesn’t sound like a great choice for your target keyword. Its very likely that your SEO campaign will outlive your website if you follow targeting a keyword with such immense competition.

Let’s assume that our website owner sells perfumes by Giorgio Armani as one of his products. After doing a quick lookup, we can find that “Giorgio armani men’s perfumes” was searched ~ 15,000 times which relatively less as compared to the term “perfume” but it has considerably lesser competition, just ~ 500,000 as compared to 51 million. Now this looks like a good keyword to target. We call it a ‘long tail keyword’ where instead of using 1-2 word phrases, you try to go for longer, 4-5 word keywords as the competition grows.

• Oh, and yes, while we are talking about perfumes today, I would like to share a very nice & low priced perfume store I recently purchased my armani from – Spritzworld.com. Do check it out.